Hidden persuasion : 33 psychological influence techniques...

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Hidden persuasion : 33 psychological influence techniques in advertising

Andrews, Marc, Baaren, Rickert Bart van, Leeuwen, Matthijs van

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ఈ పుస్తకం ఎంతగా నచ్చింది?

దింపుకొన్న ఫైల్ నాణ్యత ఏమిటి?

పుస్తక నాణ్యత అంచనా వేయడాలనుకుంటే దీన్ని దింపుకోండి

దింపుకొన్న ఫైళ్ళ నాణ్యత ఏమిటి?

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

వర్గాలు:

సంవత్సరం:

2013

ప్రచురణకర్త:

BIS Publishers

భాష:

english

ISBN 10:

9063693834

ISBN 13:

9789063693831

ఫైల్:

EPUB, 27.53 MB

IPFS:

,

english, 2013

ఆన్‌లైన్‌లో చదవండి

దింపుకోలు (epub, 27.53 MB)

కి మార్పిడి జరుగుతూ ఉంది.

కి మార్పిడి విఫలమైంది!

మీకు ఆసక్తిగా కనిపించ వచ్చు

Linda M. Scott(Editor), Rajeev Batra(Editor) — Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series : A series sponsored by the Society f)

Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt — Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)

Benjamin Smith [Smith, Benjamin] — Persuasion: Mastering the Hidden Art of Influencing Others

Carmen Simon — Impossible to Ignore: Creating Memorable Content to Influence Decisions

Dan Norris — Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

Pricken Mario — Creative advertising : ideas and techniques from the world’s best campaigns

Professional Persuasion- Sales Strategies To Influence, Dominate, And Succeed In Your Market — Professional Persuasion- Sales Strategies To Influence, Dominate, And Succeed In Your Market

7 Marketing Basics- How to Do Less and Sell More — 7 Marketing Basics- How to Do Less and Sell More

Rosser Reeves — Reality in Advertising

Adam Ferrier — The Advertising Effect: How to Change Behaviour

Mark H. Lytle — The All-Consuming Nation: Chasing the American Dream Since World War II

John O'Shaughnessy; Nicholas J O'Shaughnessy — Persuasion in advertising

Joan Mulholland — A Handbook of Persuasive Tactics: A Practical Language Guide

Bob Michaël Fennis; Wolfgang Stroebe — The psychology of advertising

Bertil Hulten, Niklas Broweus, Marcus van Dijk — Sensory Marketing

J. Scott Armstrong (auth.) — Persuasive Advertising: Evidence-based Principles

Shane Hamilton — Supermarket USA: Food and Power in the Cold War Farms Race

Bob M. Fennis, Wolfgang Stroebe — The Psychology of Advertising

Martin Lindstrom — Buyology

John O'Shaugnessy, Nicholas O'Shaugnessy — Persuasion in Advertising

Tracy Arrington, Matthew Frederick — 101 Things I Learned in Advertising School

Jim Blythe — 100 Great Marketing Ideas (100 Great Ideas)

Luke Sullivan — Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Dave Lakhani — Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Robin Landa — Advertising by Design: Generating and Designing Creative Ideas Across Media

Jay Conrad Levinson, David E. Perry, Darren Hardy — Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job

Avinash Kaushik — Web analytics 2.0: the art of online accountability & science of customer centricity

Carol J. Pardun — Advertising and Society: An Introduction

Robert Heath(auth.) — Seducing the Subconscious: The Psychology of Emotional Influence in Advertising

Pete Barry — The Advertising Concept Book: Think Now, Design Later (Third)

Hegarty, John — Hegarty on advertising : turning intelligence into magic

Burg, Bob;Mann, John David — The go-giver influencer: a little story about a most persuasive idea

Lindsay Camp — Can I Change Your Mind?: The Craft and Art of Persuasive Writing

John Philip Jones, Jan S. Slater — What's in a Name: Advertising and the Concept of Brands

Rajeev Batra; Colleen M Seifert; Diann Brei — The Psychology of Design: Creating Consumer Appeal

Bryan Eisenberg, Jeffrey Eisenberg — Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

Paul Messaris — Visual Persuasion: The Role of Images in Advertising

Tom Reichert, Jacqueline Lambiase — Sex in Advertising: Perspectives on the Erotic Appeal

Jasper Kim — Persuasion: The Hidden Forces that Influence Negotiations

Richard Maxwell (editor) — Culture Works: The Political Economy of Culture (Cultural Politics Vol. 18)

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